PT Kadya Caraka Mulia Partners with RRI Banjarmasin to Promote Local MSMEs

Banjarmasin (02/09/2025) – PT Kadya Caraka Mulia (KCM) has once again demonstrated its commitment to supporting the empowerment of Micro, Small, and Medium Enterprises (MSMEs) under its guidance through a strategic partnership with Radio Republik Indonesia (RRI) Banjarmasin. This collaboration extends beyond radio broadcasts and is strengthened through the RRI Banjarmasin YouTube channel, enabling MSME product promotion to reach broader and more diverse audiences.

Through this synergy, several products from KCM's guided enterprises, including taro chips, red ginger powder, and organic fertilizer, have gained opportunities to be publicized to the community. Radio promotion provides emotional connection with RRI's loyal listeners, while YouTube broadcasts allow information to be stored longer, easily shared, and accessed by younger generations who are more familiar with digital media.

This collaboration is expected to open new market opportunities for MSMEs under KCM's guidance. Beyond product introduction, joint promotional activities with RRI Banjarmasin also serve as educational channels for the community regarding the importance of supporting quality local products.

A KCM representative stated that this collaboration focuses not only on promotion but also provides learning opportunities for the guided enterprises. "Through radio and YouTube coverage, MSMEs can learn to communicate, present their products, and gain new experiences that are beneficial for their business development," they explained.

This initiative also serves as part of KCM's Corporate Social Responsibility (CSR) program implementation in community economic development. The company hopes that with support from public media and digital platforms, the guided products can become more widely recognized, become sources of regional pride, and create positive, sustainable economic impact.